Anti-Meat Campaign The number of media articles against consuming meat and poultry is beginning to spike. They cover the range of arguments served up by vegetarian campaigners – bad for the environment, bad for human health, unethical, etc. There are of course counter-arguments but there is no fair and balanced in the American media today. It is unclear how much impact this campaign will have on attitudes and actual meat consumption. While Venezuela, Russia, and China skew media messaging to the government’s position, the media itself performs the censorship in the U.S., with contrarian messengers kicked off Facebook and Twitter. There is unlikely to be an attack on meat from the White House. The progressive left has bee...
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.
What You Need to Know Today: Iran warned that it will retaliate against the U.S. if American strikes target Iranian infrastructure, as President Trump has threatened to do next week if negotiations between the two nations do not resume. President Trump is scheduled to deliver a primetime addre...
Turkeys for Thanksgiving are typically placed this month. Turkey production has suffered from HPAI and other diseases for the past two years, and placements are still down overall. However, at more than 34 pounds per bird, overall production is being supported by heavier weights and increased p...
Key Takeaways: Continued domestic demand for soyoil in the U.S. will drive prices higher and create a firmer outlook for global soybean values and crush margins. U.S. soyoil prices are set to increase 13-16 percent over the next four months as the domestic demand expansion takes hold. Th...