Last Friday, we reported on the new Executive Order from the Administration on various competitive issues for agriculture and the meat sector. As we mentioned, USDA will issue a new rule on meat labeling with regard to what can be labelled as “Product of USA.” Secretary Vilsack added some clarity to that effort in his remarks at an event in Council Bluffs, Iowa. First, the issue. In June, the National Cattlemen’s Beef Association (NCBA) filed a petition with the Food Safety Inspection Service (FSIS) to change the current regulations that allow meat products to be labeled Production of the USA if the product included imported product which had been processed or packaged at an FSIS inspected facility. The U.S. Cattlemen&rsq...
Markets are getting into the Halloween spirit, handing out more tricks than treats. There has been some encouraging news, but it hasn’t been enough to slow the broader slide. Now buyers need to show up with something other than another “Charlie Brown” rock for the bag. Somethi...
The new USDA report from the Agricultural Marketing Service (AMS) for Colorado, New Mexico, Texas, Oklahoma, and Kansas, the newly dubbed South Central Daily Direct Slaughter Cattle Report Summary, showed that negotiated cash trade in the region as of Tuesday was mostly inactive, with only ligh...
Key Takeaways: The United States, Brazil, Argentina, and Ukraine dominate global corn exports, with geography, trade relationships, and seasonal production patterns shaping their competitive advantages. U.S. corn exports reached a record 87.1 MMT in 2025/26, with Mexico, Japan, South Korea, an...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.