Last Friday, we reported on the new Executive Order from the Administration on various competitive issues for agriculture and the meat sector. As we mentioned, USDA will issue a new rule on meat labeling with regard to what can be labelled as “Product of USA.” Secretary Vilsack added some clarity to that effort in his remarks at an event in Council Bluffs, Iowa. First, the issue. In June, the National Cattlemen’s Beef Association (NCBA) filed a petition with the Food Safety Inspection Service (FSIS) to change the current regulations that allow meat products to be labeled Production of the USA if the product included imported product which had been processed or packaged at an FSIS inspected facility. The U.S. Cattlemen&rsq...
What You Need to Know Today: The Brazilian real surged to start the week after a surprise election result in which right-wing Flavio Bolsonaro won the first round of the election. The swing in the U.S. dollar/Brazilian real (USD/BRL) exchange rate caused soybeans to jump sharply higher in earl...
Key Takeaways: Harvest pressure is fundamentally a timing issue: supply arrives much faster than demand can adjust, creating temporary weakness that can occur across crops and regions. The intensity of that pressure depends less on crop size alone than on how quickly grain moves into the syste...
Pork packer margins closed out September as positive, marking an improvement in a challenging 2026. According to Sterling Marketing, for the week ending 26 September, pork packer margins were $6.98 per head, which is up from a loss of $0.13 the previous week, more than double the margin of $3.9...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.