Last Friday, we reported on the new Executive Order from the Administration on various competitive issues for agriculture and the meat sector. As we mentioned, USDA will issue a new rule on meat labeling with regard to what can be labelled as “Product of USA.” Secretary Vilsack added some clarity to that effort in his remarks at an event in Council Bluffs, Iowa. First, the issue. In June, the National Cattlemen’s Beef Association (NCBA) filed a petition with the Food Safety Inspection Service (FSIS) to change the current regulations that allow meat products to be labeled Production of the USA if the product included imported product which had been processed or packaged at an FSIS inspected facility. The U.S. Cattlemen&rsq...
After spending much of the year searching for a reason to stay, the bulls suddenly have several. Grain markets have strengthened, wheat is leading the charge, outside markets are becoming more supportive, and geopolitical and weather risks are once again demanding attention. Does that mean the...
Key Takeaways: Cover crops are gaining adoption as farmers seek to improve soil health, reduce erosion, and build more resilient cropping systems. While cover crops do not provide immediate revenue, their long-term benefits include improved nutrient retention, water management, and soil produc...
The latest EIA data showed some interesting anomalies in the ethanol industry, changes that will have a material impact on the industry’s profits and corn consumption for 2025/26 and early 2026/27. The EIA reported that ethanol production fell 4.8 percent for the week ending 10 July...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.