Last Friday, we reported on the new Executive Order from the Administration on various competitive issues for agriculture and the meat sector. As we mentioned, USDA will issue a new rule on meat labeling with regard to what can be labelled as “Product of USA.” Secretary Vilsack added some clarity to that effort in his remarks at an event in Council Bluffs, Iowa. First, the issue. In June, the National Cattlemen’s Beef Association (NCBA) filed a petition with the Food Safety Inspection Service (FSIS) to change the current regulations that allow meat products to be labeled Production of the USA if the product included imported product which had been processed or packaged at an FSIS inspected facility. The U.S. Cattlemen&rsq...
What You Need to Know Today: Attention is turning toward Friday's USDA WASDE report, with traders looking for updated corn and soybean production estimates and revisions to domestic and global supply-and-demand balances. The report could help establish a clearer direction for grain price...
Key Takeaways: U.S. beef production is forecast to fall 10.5 percent in 2026 and remain unchanged in 2027, despite a mild recovery in fed cattle slaughter. Record beef imports will help offset shrinking domestic production, with imports forecast to increase 14.0 percent in 2026 and anoth...
The Trump import plan for 300,000 MT of beef supplies used for ground beef, i.e. lean trim, from September through November has, according to Secretary Brooke Rollins, brought some relief to beef prices. The Executive Order states that the Secretary of Agriculture will analyze and review the ma...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.