Last Friday, we reported on the new Executive Order from the Administration on various competitive issues for agriculture and the meat sector. As we mentioned, USDA will issue a new rule on meat labeling with regard to what can be labelled as “Product of USA.” Secretary Vilsack added some clarity to that effort in his remarks at an event in Council Bluffs, Iowa. First, the issue. In June, the National Cattlemen’s Beef Association (NCBA) filed a petition with the Food Safety Inspection Service (FSIS) to change the current regulations that allow meat products to be labeled Production of the USA if the product included imported product which had been processed or packaged at an FSIS inspected facility. The U.S. Cattlemen&rsq...
What You Need to Know Today: Pro Farmer’s crop tour pegged the 2026 U.S. corn crop at 173.2 BPA and anticipated a 15.344 Bbu crop – both figures well below expectations. Pro Farmer forecast 2026 U.S. soybean yields at 53.3 BPA, above most private estimates and USDA’s August W...
Key Takeaways: Gene editing makes targeted changes to a plant’s existing DNA, while genetic modification can introduce genetic material from another organism to create traits not naturally present in the crop. Gene editing is unlikely to replace genetic modification entirely, as the two...
USDA’s August cattle on feed report was released Friday, with the total number of cattle in feedlots with a capacity of 1,000 head or more amounting to 11.1 million head, 102 percent of last year and the same as last month. Placements dropped in July to their lowest total for the month s...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.