Last Friday, we reported on the new Executive Order from the Administration on various competitive issues for agriculture and the meat sector. As we mentioned, USDA will issue a new rule on meat labeling with regard to what can be labelled as “Product of USA.” Secretary Vilsack added some clarity to that effort in his remarks at an event in Council Bluffs, Iowa. First, the issue. In June, the National Cattlemen’s Beef Association (NCBA) filed a petition with the Food Safety Inspection Service (FSIS) to change the current regulations that allow meat products to be labeled Production of the USA if the product included imported product which had been processed or packaged at an FSIS inspected facility. The U.S. Cattlemen&rsq...
What You Need to Know Today: The U.S. and Iran exchanged strikes, with the U.S. hitting Iranian bridges, energy sites, and military infrastructure. Iran launched a missile into Kuwait that damaged a desalination plant. Crude oil futures surged on heightened Middle East tensions, providing supp...
Congress returned this week from its Fourth of July recess, with another break scheduled for the month of August, to face a busy agenda before adjourning for the August recess. Congress has several priorities, including the National Defense Authorization Act, a potential third reconciliation pa...
There was a time, not so long ago, when you could easily explain U.S. agricultural policy. It was countercyclical and focused on risk management, especially for traditional row crops. There were a few exceptions, like dairy and sugar, which maintained the remnants of supply control. Participati...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.