Last Friday, we reported on the new Executive Order from the Administration on various competitive issues for agriculture and the meat sector. As we mentioned, USDA will issue a new rule on meat labeling with regard to what can be labelled as “Product of USA.” Secretary Vilsack added some clarity to that effort in his remarks at an event in Council Bluffs, Iowa. First, the issue. In June, the National Cattlemen’s Beef Association (NCBA) filed a petition with the Food Safety Inspection Service (FSIS) to change the current regulations that allow meat products to be labeled Production of the USA if the product included imported product which had been processed or packaged at an FSIS inspected facility. The U.S. Cattlemen&rsq...
What You Need to Know Today: Oil prices extended their rally Tuesday as disruptions to global supplies intensified. Saudi Arabia halted crude loadings at its Yanbu Red Sea port following the shutdown of the East-West Pipeline, while protests by oil-sector security workers forced the suspension...
The USDA has lowered its 2026 red meat production forecasts while leaving poultry almost unchanged. Beef is now projected at 24.877 billion pounds, 90 million pounds below August on slower Q3 fed cattle slaughter and lighter dressed weights, along with an anticipated counterseasonal cutback in...
Beef packer margins deteriorated to $156.75/head last week, down $46.05 from the prior week as fed cattle prices strengthened while gains in the Choice cutout were comparatively modest. The Choice cutout increased...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.