Last Friday, we reported on the new Executive Order from the Administration on various competitive issues for agriculture and the meat sector. As we mentioned, USDA will issue a new rule on meat labeling with regard to what can be labelled as “Product of USA.” Secretary Vilsack added some clarity to that effort in his remarks at an event in Council Bluffs, Iowa. First, the issue. In June, the National Cattlemen’s Beef Association (NCBA) filed a petition with the Food Safety Inspection Service (FSIS) to change the current regulations that allow meat products to be labeled Production of the USA if the product included imported product which had been processed or packaged at an FSIS inspected facility. The U.S. Cattlemen&rsq...
What You Need to Know Today: Last week’s Trump-Xi meetings included China agreeing to roll back $60 billion in tariffs on a huge swath of U.S. ag products, just notably not soybeans. The exclusion of soybeans from the tariff-reduction list means China’s state-run importers COFCO an...
Mexico Trade Deal The Trump Administration is looking for a win before the November midterm elections, now just five weeks away, especially as trade relations with Canada worsen and there is now a truce with China. The U.S. has made it clear to Mexican officials that it wants a deal with Mexico...
Key Takeaways: The U.S.-China agreement lowers tariffs on several U.S. agricultural products, but the lack of additional soybean commitments or greater certainty surrounding China’s existing 25 MMT purchase pledge made the deal a slight disappointment. Lower tariffs on U.S. corn are unli...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.