Picking One's Battles: FDA is seeking 60 days of public comment on its proposed approval of AquAdvantage's genetically modified salmon. The environmental assessment was completed last spring, but the Obama Administration reportedly held off on its release to avoid provoking anti-GM activists ahead of November's reelection. Now the anti-biotech campaigners are arguing the salmon is "bad for the consumer, bad for the salmon industry and bad for the environment." Perhaps USDA Secretary Tom Vilsack should be lecturing the anti-GM crowd instead of farmers on being more strategic in the fights they pick. The fast-growing salmon will provide consumers with safe, lower-cost protein while reducing the threat of extinction to wild Atlantic salmon and...
What You Need to Know Today: U.S. weather is getting more attention this week as conditions vary greatly across the western, central, and eastern corn belts, with the different regions battling dryness and too much rain simultaneously. The ProFarmer Crop Tour began today in Indiana and Nebrask...
Unlike the 2022 fertilizer shock, today’s disruption is rooted less in rerouted trade flows and more in damaged production capacity, raw material constraints and uncertain recovery timelines. That makes this a longer-duration risk for U.S. agricultural producers and retailers who must sec...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.