There are several pundits predicting this is the year that evidences the rise in consumption of plant-based proteins and the end of meat from animals. These same prognosticators may have made the same forecasts last year, and the year before. Maybe but the dynamic is unlikely to be true for developing countries. Overall global consumption is volatile. Since 2013, world poultry consumption has increased by 18.5 percent. Beef consumption has only increased 3.1 percent and pork is down 0.07 percent, but those numbers are skewed by swine fever in China, the largest consumer of pork, and the high cost of beef that is not even consumed in the most populated part of the world, India. The expansion in U.S. beef consumption since 2013 is slig...
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.
What You Need to Know Today: Iran says its definition of the Strait of Hormuz is now a “vast operation area” that stretches from Jask to Siri Island. The White House said President Trump did not sign a suspension of the TRQs on beef imports but is “finalizing potential...