World Perspectives

30,000-Foot View: Technology, Politics and Policy

A good topic for Friday is the big picture outlook of what is on the horizon, the so-called “30,000-foot view” so named because that is the cruising altitude of airliners, and a particularly appropriate metaphor as much of the farm belt is often referred to as “fly over” country between the coasts. We’ve picked three broad categories to watch between now and the next farm bill. Ag technology: The building of vertical, indoor, urban and/or controlled environment grow facilities started as a coastal thing. These facilities are indoor, hydroponic, often automated with IT and robotics, and largely focused on lettuce and leafy greens (the only crops practical with the initial state of the technology). Think of the...

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From WPI Consulting

Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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