Cost of Being Late Japan has just found out that when it joins the Trans-Pacific Partnership negotiations next month in Malaysia, nearly half the chapter areas already will have been concluded, including one in the somewhat sensitive area of food safety. It is the unfortunate result of having joined the negotiations late in the effort, but it may be a benefit in that the Abe government can argue to detractors that it was forced to accept things already completed as the price of gaining other changes yet to be negotiated. What is Natural? Anti-biotech campaigners are upset that a California judge did not immediately force Mission tortilla chips to remove its "all natural" claim on its packaging. She deferred for six months for the U.S...
What You Need to Know Today: Commodities were mostly lower across the board today after yesterday’s Federal Reserve meeting hinted at a potential interest rate hike later in 2026. The dollar index reached its highest level in over a year, and a strong dollar makes U.S. agricultural expor...
Tomorrow is the Juneteenth federal holiday, and the USDA, along with the rest of the federal government and the CME, will be closed, so the monthly Cattle on Feed report was released a day early. The total number of cattle on feed in feedlots with 1,000 head or more capacity on 1 June amounted...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.