World Perspectives

A Christmas Gift for France’s Farmers

There was an interesting news story from Paris, carried by Reuters in these last days before Christmas, entitled “France to raise minimum food prices, limit bargain sales.” That appears to be a rather non-descript headline until actually reading the story. In essence, the French government is moving to boost minimum food prices in an effort to raise farmers’ incomes. Not only that, it is also planning to regulate the level of discounts or sales prices that food retailers can use. The story stated the government will propose a 10 percent increase in the low-price threshold and a maximum discount of 34 percent on promotional (sales) offers. Wait, there’s more. No more than 25 percent of any one product’s volume c...

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Illuminating the value of technical research

On behalf of a commodity producer organization, WPI evaluated the outputs from a project that featured a $5 million investment into technical research over multiple years. WPI’s team captured the results of this extensive effort and synthesized them for presentation to the organization’s governing board; among the findings uncovered and presented for the first time was the development of genomic traits proven, via rigorous testing, to provide crop yield advantages of 50 percent or more to U.S. farmers in times of drought. Capturing measurable results from long-term efforts can be challenging. Educating clients on the dynamics of success measurement when quantifiable results are not readily available requires deep client-consultant collaboration and an ability to consider both near- and long-term client aspirations with market/policy dynamics – attributes that WPI brings to every consulting engagement.

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