The market is assuming another record Brazilian soybean crop in 2015, based on more planted acres and another super yield. One potential impediment to this forecast is the significant collapse in soybean prices. Market Assumes another Record Brazilian Soybean Crop in 2015 That assumption is again based on more planted acres and another super yield. One potential impediment to this forecast is the significant collapse in soybean prices. Some observations over the last several years have been that Brazilian farmers will continue to plant more soybeans as long as it's profitable to do so. Soybean prices have now dropped to levels that are not profitable in that country. One of the often-mentioned benchmarks for soybean expansion in Brazil ha...
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.
What You Need to Know Today: Commodities were mostly lower across the board today after yesterday’s Federal Reserve meeting hinted at a potential interest rate hike later in 2026. The dollar index reached its highest level in over a year, and a strong dollar makes U.S. agricultural expor...
Key Market Insights Geopolitical Limbo: Geopolitical risk remained a key driver across global commodity markets today. President Trump stated that the Iran memorandum of understanding is not yet final and warned that military action could resume if negotiations fail. Both sides continue w...