Historically, a poultry producer could potentially risk a 20 percent increase in feed prices when corn was trading at $2.40/bushel, but a similar proportional increase can become far more threatening when corn is trading at $6.40/bushel. Such high-level feed grain prices require different tactical pricing strategies for prolonged survivability. There is nothing fun about lacking coverage and being forced to make hand-to-mouth purchase at current high prices, while a client demands a contract for extended pricing. That inability to offer fixed prices can ripple from one link in the chain to another. Alternatively, once one organization's costs are fixed, it is then rather easy for everyone else further up the chain to fix prices in some ma...
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.
What You Need to Know Today: Commodities were mostly lower across the board today after yesterday’s Federal Reserve meeting hinted at a potential interest rate hike later in 2026. The dollar index reached its highest level in over a year, and a strong dollar makes U.S. agricultural expor...
Tomorrow is the Juneteenth federal holiday, and the USDA, along with the rest of the federal government and the CME, will be closed, so the monthly Cattle on Feed report was released a day early. The total number of cattle on feed in feedlots with 1,000 head or more capacity on 1 June amounted...