Last week’s hearings over proposed cattle market reforms took up nine hours across two days in both chambers of Congress. These hearings, like the six preceding hearings over the past year, were contentious, and now, a week later, there is no clear path forward. The Grassley-Fischer negotiated cash trade minimum bill is mortally wounded if not dead as more than 30 state cattle organizations opposed it and the National Cattlemen’s Beef Association (NCBA) also expressed its opposition during the House Agriculture Committee. There are other parts of the legislation that have more support. First, the contract library proposal that would establish a library for cattle formula and contract sales agreements like the swine indus...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.