The OECD reported that Q2 2022 global merchandise trade “slowed markedly” with exports and imports up 2.1 percent and 2.6 percent, respectiveyl. That is roughly half their levels in Q1 2022. World trade in services also slowed with exports at 1.1 percent growth and imports at 2.2 percent. By contrast, in value terms U.S. agricultural exports were up 13.9 percent during October-June and U.S. agricultural imports were up 19.8 percent. Understandably, U.S. agriculture derived energy product exports biodiesel and ethanol were up the sharpest levels. Meanwhile, U.S. imports of wheat from Canada was up 60 percent from $247 million to $396 million. ...
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.