World Perspectives
biofuel

Ag as Energy Future

Global trade had a record year in 2022, growing 10 percent above the 2021 level. For the U.S., the growth just was in its major bulk commodities, wheat, corn and soybeans. Geopolitics has China redirecting its imports to South America, and food security concerns cause barriers in many countries. By contrast, the fastest growing global export is energy. In a similar vein, ethanol is seen as a major export growth outlet for the American corn grower.  Ethanol exports started to rebound in 2022 from COVID-related lows and more governments are looking to create their own biofuel mandates, both to reduce their own fossil fuel dependence and support local farmers. India, which has traditionally fretted about food security, has just met its 1...

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From WPI Consulting

Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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