Mega-retailer Walmart announced that it will require suppliers of agricultural crops to reduce fertilizer use on 20 million acres by 2020. Ag is Stumbling Block U.S. Trade Representative (USTR) Michael Froman was asked by Financial Times reporter Edward Luce if Japan's opposition to conceding market access on its sensitive products and Europe's unwillingness to concede on beef and biotechnology mean that U.S. agriculture will simply not achieve its goals in the Trans-Pacific Partnership (TPP) and Transatlantic Trade and Investment Partnership (TTIP) agreements. Ambassador Froman replied that market access is a key part of the negotiations and that there is no TPP at this juncture because the U.S. is insisting on agricultural access with b...
What You Need to Know Today: Commodities were mostly lower across the board today after yesterday’s Federal Reserve meeting hinted at a potential interest rate hike later in 2026. The dollar index reached its highest level in over a year, and a strong dollar makes U.S. agricultural expor...
Tomorrow is the Juneteenth federal holiday, and the USDA, along with the rest of the federal government and the CME, will be closed, so the monthly Cattle on Feed report was released a day early. The total number of cattle on feed in feedlots with 1,000 head or more capacity on 1 June amounted...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.