World Perspectives

Ag Tech Adoption; Awkward Trade Policy; Awkward Silence on Monopoly

Ag Tech Adoption The confluence of complex demands on the global farming sector including food security, competitiveness, climate change and sustainability make the adoption of agricultural technology even more important. In a service to policymakers, McKinsey & Company surveyed 5500 farmers worldwide to better understand their views toward agtech and their adoption rates. First, there is agtech industry limitation of fragmentation. It lacks standard data architecture and cross-platform interoperability.  Limits from the farmer standpoint include high cost, uncertain ROI, and lack of user friendliness. Still, there is the desire to adopt it, especially in the rich West, but there is low interest in Asia. The dominant area of i...

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From WPI Consulting

Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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