Until the agriculture sector achieves greater public understanding of its objectives, challenges and accomplishments, antagonists will fill the vacuum with horror stories and influence both consumption patterns and the policy agenda.The largest problem confronting agriculture is ignorance about the sector. This was confirmed by a Penn State University survey that revealed high levels of cluelessness among the general population regarding the subject. An analysis of the answers showed that, "For some questions, even high levels of certainty were associated with incorrect answers." Another notable revelation was that those with a higher level of knowledge about agriculture were less likely to support the regulation of chemicals, manure, anima...
What You Need to Know Today: Commodities were mostly lower across the board today after yesterday’s Federal Reserve meeting hinted at a potential interest rate hike later in 2026. The dollar index reached its highest level in over a year, and a strong dollar makes U.S. agricultural expor...
Tomorrow is the Juneteenth federal holiday, and the USDA, along with the rest of the federal government and the CME, will be closed, so the monthly Cattle on Feed report was released a day early. The total number of cattle on feed in feedlots with 1,000 head or more capacity on 1 June amounted...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.