Love, Food and Deception More rants on the lies that are told about the agrifood system, and those who seek to deceive us. A Wheat Market Surplus The era of government-controlled wheat exports by major exporters is gone, and if we may say so, with good riddance. The evolution of the world wheat market and the disengagement of governments has meant, among other things, that a geographically dispersed private sector marketing chain extending from wheat growers to wheat users must shoulder all of the risks involved -- including, most importantly, price risk. The Continuing Evolution of Agricultural Protectionism As long as there has been international agricultural trade, countries have used some form of protectionism to safeguard their pr...
What You Need to Know Today: Corn and soybeans were under heavy selling pressure as weaker (or at least as-expected) export demand runs into an accelerating harvest pace with more grain available in the spot market. Corn and soybean harvest progress remains below average across the U.S., espec...
Key Takeaways: Brazil confirmed a Newcastle disease outbreak at a commercial turkey farm in Santa Catarina on 18 October, raising concerns about potential disruptions to poultry exports despite the outbreak being confined to a single facility thus far. Mexico and Malaysia have imposed nationwi...
Yesterday, Alberta held a referendum on whether to begin the process toward independence from Canada. With more than one million votes counted as of early Tuesday morning, around 77 percent supported remaining in Canada, and 23 percent voted to start the process of separation, according to unof...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.