From Cold War to Farms Big data got a slow start in agriculture and many fear some of the outcomes it offers, but opportunity is certainly one of them. Linking Big Data to Production Data analytics changed the way baseball is played; how can the agriculture and food sectors follow that path? Technology to Improve Profitability Surviving difficult times requires the use of new technologies and information to help with decision-making and improve marketing. That It Should Come to This: Using Consumer Data to Succeed How can relevant, valid data be mined for use in increasing agricultural exports? Commodity Market Review Unsettled markets tend to be volatile, and that was certainly true in January...
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.
What You Need to Know Today: Harvest pressure in the U.S. sent corn and soybeans lower as supplies increased and there were signs USDA’s upward revisions to yields in the October WASDE could be close to right. The conflict between Russia and Ukraine escalated over the weekend, with Ukrai...
Key Takeaways: India is excluding sugarcane juice, sugar syrup, and B-heavy molasses from its 2026/27 fuel ethanol procurement program to protect domestic sugar supplies, potentially shifting additional demand toward corn and rice. India’s corn consumption for ethanol has surged from jus...
Developer's Note 24 August 2026: WPI recently completed an exercise that updated the codebase for this app and solved some of the discrepancies between our five-year average calculation and USDA's. There are a few lingering cases where early (late) starts (finishes) to the crop cycle resu...