World Perspectives

Agricultural Trade with Africa

Africa’s population is on a trajectory that could double its size by 2050 to 2.5 billion, or a quarter of the global populace. The West (U.S., EU, Japan) are in a competition with the Axis (China, Russia) for influence over Africa. One way to influence is to actively trade, including in agricultural products. Using research by IFPRI, Business Insider Africa reporter Adekunle Agbetiloye has highlighted some of the interactions of the Continent with other countries, including in agriculture.  Africa is second only to Asia in terms of growth in agricultural imports. Brazil is dominant in supplying the Continent with sugar and meat, while Indonesia supplies palm oil. The U.S. is a large supplier of soybeans, but that confronts compe...

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From WPI Consulting

Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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