World Perspectives

Agriculture and White House Push for TPA

House Ways and Means Committee Chairman Paul Ryan (R-Wisconsin) issued a press release on Thursday of last week that noted all the major ag and processor groups in support of TPA with a summary of the total exports represented by each group.The two top trade agenda items for the administration and Congress are the Tran-Pacific Partnership (TPP) and the Transatlantic Trade and Investment Partnership (TTIP). These are also top priorities for the U.S. agriculture sector, which is becoming more and more involved in pushing for the secret ingredient (and another acronym beginning with the letter T), presidential Trade Promotion Authority (TPA). That is a procedural process that allows a trade agreement to receive an up-or-down vote in Congress...

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From WPI Consulting

Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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