Alt Meat Investment U.S. beef producers reacted to President Biden’s Executive Order calling for “Advancing Biotechnology and Biomanufacturing Innovation for a Sustainable, Safe, and Secure American Bioeconomy.” The order also calls for using the technology in “cultivating alternative food sources,” which the cattlemen derided as promoting cell-cultured fake meat products in the guise of food security. The reaction reveals the real threat that such alternatives hold for livestock producers. They could get lucky. Annual growth in the volume of plant-based milk alternatives has reportedly gone negative, and the current meat alternatives market is characterized as being a mile wide and an inch deep. Either way, t...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.