Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.
CORN As of today, 93 percent of the expected area has been planted, representing a year-on-year delay of more than five percentage points. Some late-planted fields may remain unseeded due to a lack of soil moisture. Rainfall remains absent, while persistently high temperatures are increasing cr...
In a years-long, ongoing policy battle, a provision to secure E15 was dropped at the last minute from the appropriations bill. On paper, the path forward looks clear, as the oil refiners’ association is now onboard with E15; however, there are still many other smaller mechanisms in the le...
Markets moved higher today, with larger volumes trading in corn and winter wheat. While fundamentals remain broadly unchanged currently, there were several factors influencing prices. Winterkill: An outsized winter storm, possibly including ice, is descending on the U.S. winter wheat crop. Whil...