Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.
USDA’s semi-annual cattle report will be issued on Friday. The outlook calls for the cattle herd to be 86.4 million head, down from 86.7 million head last January, making it the seventh consecutive decline since 2019 and putting the cattle herd down 2 percent from the previous low point i...
Grains rallied across the board overnight and through Wednesday’s day session as a plunging U.S. dollar made U.S. exports more competitive. The move is especially valuable as the Brazilian soybean harvest accelerates and could keep U.S. shipments flowing. The cheaper greenback is also cri...
Russian Grain Markets: 19–23 January 2026 The Russian grains market is volatile, showing bearish sentiments on the RUB export trade platform despite increased export prices, even with zero duty in place. The government woke up to the fact that, to remain competitive and make both the farm...