Meat Can’t Be Beat: As if the protein craze needed any help, the Trump Administration’s new Dietary Guidelines for Americans urges consumers to “prioritize protein at every meal.” It also recommends full fat dairy while limiting sugar and highly processed foods. The emph...
Canada initiated action more than two years ago to fight high grocery prices. The plan was hatched after then Prime Minister Justin Trudeau demanded a “comprehensive” approach to reducing grocery prices. His ultimatum was to “stabilize” food prices that were inflating at...
Donroe Doctrine The forced extradition of Venezuelan dictator Nicolás Moduro has been variously framed to stop the flow of narcotics and obtain oil but the geopolitical implications are not lost on Beijing. It buys its petroleum from seven main suppliers, with Russia sanctioned, Iran in...
Ag markets were higher with support coming from a rally in crude oil and broader energy markets after the U.S. removed Venezuela’s president from power over the weekend. The move has direct bullish implications for crude oil supplies in the near term, which should help broader commodity m...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.