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Avocado Dominance

Around one-half of global avocado exports are from Mexico and 86 percent of them are shipped to the U.S. The dominance of this trade is illustrated by Mexico’s avocado exports growing at 9.5 percent CAGR and U.S. imports expanding at 9.2 percent CAGR. Of the top five global avocado exporters, only Peru is showing significant growth, and again the U.S. is becoming a major draw for the trade. The trade is notable since until 1997 and the NAFTA agreement, the U.S. banned the import of avocados from Mexico. U.S. producers feared Mexico’s lower cost product. Some argued much of the California-based production was just a tax write-off for high earners. Since opening the market, U.S. production has only fallen 15 percent but a fruit t...

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From WPI Consulting

Illuminating the value of technical research

On behalf of a commodity producer organization, WPI evaluated the outputs from a project that featured a $5 million investment into technical research over multiple years. WPI’s team captured the results of this extensive effort and synthesized them for presentation to the organization’s governing board; among the findings uncovered and presented for the first time was the development of genomic traits proven, via rigorous testing, to provide crop yield advantages of 50 percent or more to U.S. farmers in times of drought. Capturing measurable results from long-term efforts can be challenging. Educating clients on the dynamics of success measurement when quantifiable results are not readily available requires deep client-consultant collaboration and an ability to consider both near- and long-term client aspirations with market/policy dynamics – attributes that WPI brings to every consulting engagement.

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