Around one-half of global avocado exports are from Mexico and 86 percent of them are shipped to the U.S. The dominance of this trade is illustrated by Mexico’s avocado exports growing at 9.5 percent CAGR and U.S. imports expanding at 9.2 percent CAGR. Of the top five global avocado exporters, only Peru is showing significant growth, and again the U.S. is becoming a major draw for the trade. The trade is notable since until 1997 and the NAFTA agreement, the U.S. banned the import of avocados from Mexico. U.S. producers feared Mexico’s lower cost product. Some argued much of the California-based production was just a tax write-off for high earners. Since opening the market, U.S. production has only fallen 15 percent but a fruit t...
The U.S.-Mexico-Canada Agreement (USMCA) enters its mandated six-year review on 1 July. The original intent of the review is outlined in Article 34.7, which obligates members to: Provide recommendations and decide on appropriate actions. Extend the USMCA for another 16 years and meet aga...
Key Market Insights Geopolitical Limbo: Geopolitical risk remained a key driver across global commodity markets today. President Trump stated that the Iran memorandum of understanding is not yet final and warned that military action could resume if negotiations fail. Both sides continue w...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.