World Perspectives

Bad Food for College

Canadian journalist and author Malcolm Gladwell has written some awesome books about life’s dynamics, but his latest correlation may be half-baked. Canadian journalist and author Malcolm Gladwell has written some awesome books about life’s dynamics, but his latest correlation may be half-baked. He argues that colleges should not offer trendy and upscale food because it detours funds away from helping poor students with tuition support. He uses Bowdoin and Vassar colleges as examples, with the former offering better food but the latter more scholarships for the poor. Keep in mind that both schools are expensive and elitist with roughly the same share of nonwhite students, and Gladwell, of all people, would know Lilienthal&rsqu...

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From WPI Consulting

Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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