World Perspectives
soy-oilseeds

Battle of Oilseeds

In the U.S. the battle for planting area is between corn and soybeans but in Europe it appears to be between rapeseed and soybeans. In recent years, the area planted to rapeseed has been declining at the same time the soybean production area has doubled. Italy is the largest soybean producer within the EU, but German output has doubled in the past five year.  The production area for soybeans in Canada has also been expanding but not at the expense of canola, which has also been enlarging. In the EU, producers receive on average a 10.5 percent price premium for rapeseed over soybeans. In Canada, the production cost of soybeans is 37 percent greater, and the marginal return over operating costs for canola is 13.4 percent better than soy...

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From WPI Consulting

Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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