Beans versus Cows This week EU agriculture commissioners are considering the policy proposals for replacing imported oilseeds with newly incentivized, domestically-produced sources of plant-based proteins. This import substitution plan has the support of Europe’s farmers but draws the enmity of its trading partners that are being undermined by the plan. Now the goal is attracting a new set of opponents – the environmental activists. Some Greens contend that simply replacing imported protein meals with domestic ones still enables an unsustainable “factory” animal production system. Since production agriculture, particularly animal agriculture, generally contributes to greenhouse gas emissions, they would prefer a pol...
What You Need to Know Today: Commodities were mostly lower across the board today after yesterday’s Federal Reserve meeting hinted at a potential interest rate hike later in 2026. The dollar index reached its highest level in over a year, and a strong dollar makes U.S. agricultural expor...
Tomorrow is the Juneteenth federal holiday, and the USDA, along with the rest of the federal government and the CME, will be closed, so the monthly Cattle on Feed report was released a day early. The total number of cattle on feed in feedlots with 1,000 head or more capacity on 1 June amounted...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.