Beating GI’s with EI’s Robert Bonnie is the new senior advisor for climate at USDA and his description of the agency’s approach to farmers and the Biden Administration’s green goals involved the softest of retail marketing. His 10-minute spiel included the following: New market opportunities, markets as climate change benefit, collaboration, partnership, incentives, voluntary, work for the bottom line, have a conversation, build tools, climate smart agriculture, build not compete with private sector investment, acceptable, measurable, resilience, de-risk, de-risk, de-risk, equity for Black farmers, etc. Farmers turned out in droves for Donald Trump when he promised to undue the Obama Administration’s burdens...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.