World Perspectives
livestock

Beef: Paying for Quality

According to beef grading data released by USDA, the percent of beef grading Choice and Prime hit record highs in the first weeks of 2022. Specifically, for the week ending 5 February, the combined total was 85.27 percent. For January, the average was 84.15 percent. Heavy, long fed cattle and good weather conditions certainly helped boost beef quality.   The bigger story, however, is the historical context of beef quality. Looking back at the first five weeks of the year, the increased quality in beef has been remarkable. From 2011-2013, the five-week average was 67.38 percent; since 2019 the five-week average has been above 82 percent.

With all the discussion over meat inflation, this general trend of increase in beef quality...

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From WPI Consulting

Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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