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Benefit of Noncompeting Goods

U.S. pet food has been identified as a high-potential agricultural export. Pet food exports have been increasing by an average 8 percent per year and probably higher if Covid’s impact on 2020 is excluded. There are several reasons for this dynamic: Pet food is a rich world concept, and the U.S. had a head start on its product development. The U.S. is highly competitive on the inputs used in its production. Many countries have higher border measures impeding imports of the inputs but had no historical experience to impose barriers to the finished products. Tree nuts are another example where U.S. exports benefit from relatively fewer import barriers due to dominance in both production and exports. ...

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From WPI Consulting

Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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