The reputation destruction that was just quickly and definitively imposed on lean, finely textured beef (LFTB) and the company that made it is actually occurring to the broader conventional agriculture sector. The years-long, low-level campaign against Big Ag is over; foodies are now engaged in a highly orchestrated, well-funded effort to accelerate the demise of GMOs and agricultural chemicals. Meanwhile, most aggies are still hoping that practicalities and glad-handing will save them. Markings of the Campaign The cabal of environmental groups, organic producers, vegans and cultural elites (celebrity chefs, Hollywood, coastal media) we call "foodies" have ramped up their campaign against conventional agriculture using a multi-pronged a...
What You Need to Know Today: Declining crop conditions ratings and shaky results from the Pro Farmer crop tour sent grains sharply higher on Tuesday. The Pro Farmer tour in Ohio pegged the state yield at 180.18 BPA, about 5.5 BPA below the tour’s 2025 estimate. Similarly, the Pro Farmer...
Based on a Depression-era statute, President Trump imposed 50 percent tariffs on $20 billion of exports to the U.S., or about 5.2 percent of the $383 billion worth of goods the U.S. imported from Canada in 2025, according to U.S. Census Bureau data. Of that total, about $39.3 billion was agricu...
Key Takeaways: Brazil’s growing role in global agriculture is accompanied by a major vulnerability: the country imports approximately 88 percent of its fertilizer needs. High natural gas costs and development challenges have limited domestic nitrogen and potash production despite Brazil&...
Illuminating the value of technical research
On behalf of a commodity producer organization, WPI evaluated the outputs from a project that featured a $5 million investment into technical research over multiple years. WPI’s team captured the results of this extensive effort and synthesized them for presentation to the organization’s governing board; among the findings uncovered and presented for the first time was the development of genomic traits proven, via rigorous testing, to provide crop yield advantages of 50 percent or more to U.S. farmers in times of drought. Capturing measurable results from long-term efforts can be challenging. Educating clients on the dynamics of success measurement when quantifiable results are not readily available requires deep client-consultant collaboration and an ability to consider both near- and long-term client aspirations with market/policy dynamics – attributes that WPI brings to every consulting engagement.