Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.
Mediterranean/Middle East/North Africa/Africa – MEA Region Turkey is reportedly buying Russian grain once again due to lower wheat production this year – production of wheat dropped from 21 MMT in 2023/24 to an expected 16.3 MMT in 2025/26 – due to severe drought. Turkey&rsquo...
The U.S. Midwest received heavy snowfall this weekend and as snowflakes drifted lower so – apparently – did CBOT traders’ sentiments. The ag markets were almost entirely on the defensive to start the last month of the year with soyoil being the only major market to see meaning...
WHEAT The Argentine wheat harvest advanced nearly 14 percentage points this past week, reaching 30 percent of the total area. Good weather accelerated maturation in some fields at the same time forecasts of weekend rainfall pushed harvesters to move quickly. Yields continue to surprise, with so...