Monday’s CBOT trade quickly erased any hints of weakness that emerged during Friday’s post-WASDE selloff. The WASDE itself was – in WPI’s view – either bearish or neutral the major commodities, but futures didn’t see it that way on Monday. The soybean and soy...
WHEAT Harvest advanced 4.9 percent week over week, reaching 16.5 percent of the suitable area. The national average yield continued to rise as combines moved through the core production zones, now at 2.6 MT/ha. In the highest-productivity regions, cutting was still limited, but early tests poin...
Milling Wheat European wheat markets remain under pressure amid heavy global supplies and as aggressive Black Sea and Argentine offers cap any rallies. Too, the firmer euro has further eroded EU export competitiveness just as FOB offers from Argentina near $209–211/MT for 11.5 perce...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.