The geopolitics of war in Iran are said to now be eclipsing any market focus on next week’s USDA March WASDE report. Volumes were modest in today’s trading, but the message was nonetheless clear – shipping grain and inputs is getting complicated. Notably, the ratio of De...
Somewhat lost in the current discussion over the impacts of the conflict in Iran and the Persian Gulf is the impact on grain trade. The region is not usually at the top of grain market analysts’ thinking when it comes to major demand centers, yet it accounts for significant global grain c...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.