The CBOT was mostly lower to start the week with traders reluctant to add bullish risk ahead of the USDA’s WASDE report on Tuesday. Too, technical weakness rapidly enveloping the soy complex spooked traders and prompted a more cautious approach. Favorable weather in Brazil, slow soybean s...
WHEAT Harvest progressed by 11.5 percent during the week, lifting completion to 45 percent of the harvestable area. Fieldwork moved across the central agricultural region at a normal pace, with yields continuing to surpass historical averages. Most of the remaining standing area was either dryi...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.