Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.
It was a pause and reflect day for some contracts, and more getting beat down for the cattle market. The latter invoking more limit-down safeguards. There were slight gains for soymeal, HRW and hogs, with the rest of the complex showing red. There was good volume for a Friday in corn, soybeans,...
It was another day of mostly higher markets as the reversal continued its strength particularly in soybeans and soymeal. While the redirection has been less overall price significant in corn, it was the seventh session higher in the past eight. Soybeans have closed higher in six of the past sev...