War-related higher energies are a mixed story for ags. They could stymie economic growth and thus demand, but they open the door for better biofuel sales. Ags were mostly in the green today, betting on the biofuel market. Reports Export Sales: Last week’s new commitments by foreign...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.