Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.
Mediterranean/Middle East/North Africa/Africa – MEA Region Tunisia’s 2026 winter crop planting started a little late due to a lack of rainfall, but this improved in January as rainfall caught up. Winter wheat and barley crops are expected to be good for the harvest later in 2026. 20...
The CBOT turned lower on Monday, with the back-and-forth action of the Supreme Court and President Trump regarding tariffs on foreign imports driving volatility. For the ag markets, the biggest impact of the SCOTUS ruling seems to be doubts that China will adhere to its soybean purchase plan, a...
Corn Rains finally arrived across much of Argentina’s agricultural region, halting the crop deterioration seen in recent weeks. The core corn and soybean region benefited most, with some areas receiving up to 100 mm. However, localized damage from excess moisture, wind and hail affected a...