This last trading day of the first full trading week of 2025 came in like a whimper and went out with a bang. The trading day started with a notably sub-par Export Sales report from USDA. New commitments for wheat, corn, and soybeans all hit a marketing year low for export sales last week...
USDA surprised the commodity markets on Friday with bullish adjustments to the U.S. corn and soybean balance sheets, particularly the unexpected reductions in yields for both commodities. The surprise created by the latest balance sheet makes it worthwhile to evaluate the USDA’s adjusted estima...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.