World Perspectives

Book Review: Ultra-Processed People

What a catchy title by virologist Chris van Tulleken! In his book he asks,  “Why Do We All Eat Stuff That Isn’t Food … and Why Can’t We Stop?” Wow, not food being marketed as food should have a legal problem. This book has its high-C personality type advocate/followers. “THE NUMBER ONE SUNDAY TIMES BESTSELLER; ONE OF THE FINANCIAL TIMES' BEST SUMMER BOOKS OF 2023 AND SUNDAY TIMES' BEST BOOKS TO READ THIS SUMMER…If you only read one diet or nutrition book in your life, make it this one.”  End of ad. Mostly you saw all caps. Trumpish showmanship rings the bell.  Unless you are a savant (and not just self-certified), we can all be triggered by hyperbole. And curiosity is good...

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From WPI Consulting

Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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