World Perspectives
feed-grains livestock

Brazil Leans into Meat

Over the past decade, Brazilian corn production has grown faster than its output of animal protein, but that may be changing. Brazil’s corn production this year could be down almost 10 percent from a year ago, and USDA’s latest forecast has 2024/25 output down 7.2 percent from 2022/23. Meanwhile, animal protein production rose 3.9 percent this year, and USDA expects a 6.1 percent uptick from 2022/23.  The change appears to be unique to corn, with the share of output going into export between these two marketing years falling (-1.1 percent), while the percent of soybeans produced that are exported is rising (3.2 percent). While total Brazilian corn production has been faltering, the volume going into animal feed continues t...

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From WPI Consulting

Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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