There isn’t always a common theme across markets. Sometimes a session starts amid diverse influences. Sometimes, shorts or longs will dominate an open, then be tested by participants with different ideas. Each jockeying to have their way. Today’s trading opened bearishly for major g...
Corn and soybeans closed lower overnight and danced that way this morning but once again could not resist the pull of wheat higher. The wheat market doubled down on yesterday’s weather premium mood as the Southern Plains remain overly wet. The Fed walked back some of its previous alarm be...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.