World Perspectives

Bridges; Cheered; Cloned

As one lobbyist euphemized, getting TPA through Congress is going to require a few bridges to be built in various districts and states. Building Bridges The Transatlantic Trade and Investment Partnership (TTIP) negotiations in Washington this week included a stakeholders' session in which equal numbers of free trade proponents and opponents lined up and made presentations espousing their ambitions and concerns. The opponents warned of disasters such as American organized labor's larger expectation that Europe's social welfare model would be undermined than that their own country would move away from its capitalist model. While U.S. aggies expressed adamancy that food trade barriers in Europe must be broken down, so-called consumer advocat...

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From WPI Consulting

Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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