Three main factors are impacting U.S. broiler exports, but chicken will also have to compete domestically with dropping pork prices. However, there are a few opportunities for promotion. Broiler Exports Face Trifecta of Hurdles U.S. broiler exports have been impacted by a trifecta of hurdles: a strong U.S. dollar, dropping crude oil prices and avian influenza restrictions. According to USDA's Foreign Agricultural Service (FAS), broiler exports for January totaled 240,000 MT, down 33,000 MT or about 13 percent against the same month in 2014. Only Mexico, the top market for U.S. exports, increased imports in January compared to last year. More than 30 countries have some sort of restrictions on U.S. exports because of avian influenza report...
What You Need to Know Today: Commodities were mostly lower across the board today after yesterday’s Federal Reserve meeting hinted at a potential interest rate hike later in 2026. The dollar index reached its highest level in over a year, and a strong dollar makes U.S. agricultural expor...
Tomorrow is the Juneteenth federal holiday, and the USDA, along with the rest of the federal government and the CME, will be closed, so the monthly Cattle on Feed report was released a day early. The total number of cattle on feed in feedlots with 1,000 head or more capacity on 1 June amounted...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.