The simple fact is that demand for U.S. soybeans, corn and wheat has been much better than most analytical groups anticipated.USDA released the February WASDE this morning, and the numbers were slightly bullish for the second time in a row. That's a big deal during this period of time when nearly every analyst on earth remains exceedingly bearish. This month's WASDE revisions are typically not very significant because it is February. Northern Hemisphere crops are still either dormant or not planted. There could be an issue with production in South America, but that isn't the case this year. The simple fact is that demand for U.S. soybeans, corn and wheat has been much better than most analytical groups anticipated.Here are today's USDA endi...
What You Need to Know Today: U.S. weather is getting more attention this week as conditions vary greatly across the western, central, and eastern corn belts, with the different regions battling dryness and too much rain simultaneously. The ProFarmer Crop Tour began today in Indiana and Nebrask...
Key Takeaways: Argentina is on pace for a record corn crop and record exports in the current marketing year, with abundant supplies likely to keep the country highly competitive in global export markets. Argentina’s record exportable surplus is allowing it to offer highly competitive pri...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.