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feed-grains

Buy A Six-Pack, Accomplish Nothing

There are at least a few scenarios in which one might purchase a six-pack of beer and subsequently accomplish nothing, but Anheuser-Busch is now offering one more avenue for non-productivity. In case you missed it, Michelob (owned by Anheuser-Busch InBev) aired a commercial during Sunday’s Super Bowl that promised the company would “convert six square feet of farmland to organic” every time you buy a six-pack of Michelob Ultra Pure Gold. The ad noted that “less than 1 percent of [America’s] farmland is organic” and promised the company would help farmers by “transitioning six square feet of farmland to organic” for every six-pack purchased.  That sounds nice (if you believe that organic...

Related Articles
feed-grains soy-oilseeds wheat

Market Commentary: Cattle Hit New Records while Wheat Hits New Lows; Planting in Focus

The CBOT was mostly lower to start the week with expectations of favorable planting progress in this afternoon’s Crop Progress report creating much of the pressure. Wheat was the big loser for the day with favorable weather in the major growing regions prompting a strong wave of selling f...

Quick Hits

Canadian Elections: Canada is going to the polls today. Earlier in the year, the Liberal Party was out of favor in Canada, but Trump’s talk of the 51st State has changed the dynamics of the election. Canada has six time zones, so the final results will be in late tonight.  SCP Safegu...

Hard Hit with Benefits; American Consumerism; AI’s Trump Trade Solution

Hard Hit with Benefits U.S. agriculture will likely bear the brunt of retaliation by trading partners responding to Mr. Trump’s tariff war, but it could also be the largest beneficiary. Various capitals easily calculate that U.S. farmers strongly supported Trump for President, with farmin...

feed-grains soy-oilseeds wheat

Market Commentary: Cattle Hit New Records while Wheat Hits New Lows; Planting in Focus

The CBOT was mostly lower to start the week with expectations of favorable planting progress in this afternoon’s Crop Progress report creating much of the pressure. Wheat was the big loser for the day with favorable weather in the major growing regions prompting a strong wave of selling f...

Quick Hits

Canadian Elections: Canada is going to the polls today. Earlier in the year, the Liberal Party was out of favor in Canada, but Trump’s talk of the 51st State has changed the dynamics of the election. Canada has six time zones, so the final results will be in late tonight.  SCP Safegu...

Hard Hit with Benefits; American Consumerism; AI’s Trump Trade Solution

Hard Hit with Benefits U.S. agriculture will likely bear the brunt of retaliation by trading partners responding to Mr. Trump’s tariff war, but it could also be the largest beneficiary. Various capitals easily calculate that U.S. farmers strongly supported Trump for President, with farmin...

feed-grains soy-oilseeds wheat

WPI Crop Progress and Conditions App (Updated 28 April)

Update for 28 April 2025: Last year, users pointed out differences between the 5-year averages reported in this app and what USDA estimates in its weekly report. The difference exists because WPI calculates average based on the last 5 years of observations for the current week. In cases where o...

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From WPI Consulting

Communicating importance of value-added products

Facing increasing pressure to quantify the value of export promotion efforts to investors, a U.S. industry organization retained WPI to develop a quantitative model that better communicated the importance of exports. The resulting model concluded that value-added meat exports contributed $0.45 cents per bushel to the price of corn, increasing support for that sector’s financial support of WPI’s client. In addition to serving the red meat industry with this type of analysis, WPI has generated similar deliverables for the U.S. soybean and poultry/egg industries.

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