World Perspectives

Campaign Issues; Farm Subsidies; GMO Rules

Trade has become a pivotal issue in the 2016 presidential election, but there is a sound argument that food would be a better target. Trade versus Food Trade has become a pivotal issue in the 2016 presidential election, but there is a sound argument that food would be a better target. Research by Harvard University’s Craig VanGrasstek indicates that there aren’t that many voters left in swing states who are actually at risk of displacement by foreign trade. In other words, most of the damage has already been done. However, others cite a $1 trillion health care cost increase due to the obesity crisis (diabetes, heart disease, cancer, etc.) in arguing that food and nutrition is a far more important topic for national discussion. More Farm...

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From WPI Consulting

Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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