As the Canadian Cattlemen Association has indicated, any retaliatory tariffs will be targeted toward products from states where legislators and lawmakers have been strong proponents of the U.S. COOL legislation. Canadians Using Hot Rhetoric over COOL About two weeks ago, the Obama administration indicated to the WTO that it would be challenging the most recent ruling against the U.S., rendered on 20 October 2014, over the country-of-origin labeling (COOL) law. This was the third ruling against the U.S. statute and its implementing legislation. According to Canadian Cattlemen's Association Executive Director John Masswhol, "if you want to win the Stanley Cup, you have to win four times; we're now going for the final." He added that there i...