World Perspectives
livestock

Cattle on Feed and Cattle Inventory: Higher Placements Again!

USDA released two key cattle reports today: the monthly Cattle on Feed report and the semi-annual Cattle Inventory report. The surprise in the Cattle on Feed report was the number of placements, however, it was less of a surprise for those who read Matt Herrington’s forecast on Wednesday of this week. WPI’s model pegged the placement number at 102.4 percent of last year. Following is a summary of today’s report. Notably, June was the fourth consecutive month placements exceeded pre-report expectations. The pace of placements for the first half of the year could start to undermine expected placements in the second half of the year given the state of feeder cattle supplies outside of feedlots (see more on that below).&nb...

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From WPI Consulting

Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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