The CBOT turned higher to start the week with wheat, corn, soybeans, and soy oil, all finding their way to higher ground amid a mix of factors. The big news for the day was Moody’s weekend downgrade of the U.S. credit rating, from “triple-A” to “double-A”. That new...
Health and Human Services Secretary RFK, Jr. wants to stop demand for fake food colorings and Americans are slowing demand for fake food products. The demand for plant-based milks skyrocketed in percentage terms just a few years ago. Farm state politicians rushed to regulate the use of the word...
I Don’t Care That is likely President Trump’s attitude toward the WTO General Council’s castigation of his tariff war. Understandably, WTO members believe the complete flaunting of its rules by the U.S. undermines the entire organization. Both China and the EU want the U.S. na...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.