World Perspectives
livestock

Cattle on Feed

USDA released its monthly Cattle on Feed (COF) report last Friday. The total number of cattle in feedlots with capacity of more than 1,000 as of 1 May was 11.6 million head, 105 percent of last year. This inventory was down slightly from the 1 April total of 11.7 million head. Just to keep a running score, please note the following:

This was the seventh month in a row that the inventory rose 5 percent or more. This was the 17th consecutive month that the inventory has been larger than the year prior. This was the second-largest 1 May inventory on record (as was the 1 April inventory for that month).

The USDA report totals were very much in keeping with the expectations of the trade prior to its release.

The only categories that h...

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From WPI Consulting

Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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